Ulta wants to make the beauty shopping experience accessible to everyone

Cosmetics retail stores are experiencing returning in-store customers, and top stores are marketing to a wider audience through a number of changes.

Moet Hennessy Louis Vuitton (LVMHF) retailer Sephora will phase out its locations within JCPenney (PCJ) stores by the end of the year, while accelerating its new partnership with Kohl’s (KSS) stores. Sephora currently operates approximately 600 Kohl stores and will eventually operate in more than 1,000 department store locations.

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