STATEN ISLAND, NY – Christmas is over three months away, but Target is already making a list and double-checking it, officially announcing the 50 Best Toys of 2022.
“From hot new items to time-tested favorites, we’ve curated our annual list of Bullseye’s best toys…” noted Jill Sando, Executive Vice President and Chief Merchandising Officer for the brand.
So, who will be the best seller?
Of course, the PlayStation 5 console ($499) was on the list, but it’s not currently available for pickup, delivery, and shipping. A Jurassic World: Dominion Epic Battle Pack figure set ($128.99, a Target exclusive) is currently available for pre-order, and a LOL Surprise Family mega pack of fashion dolls ($119.99) will be available on October 2. earlier than that, the Mermaze Mermaidz ($31.99) color-changing dolls are already on store shelves, as is Pop It! ($19.99), the new light-up fidget toy.
Still at the top of the list? A sampling of toys from FAO Schwarz, the iconic brand known for its premium toys and life-size plush toys.
“Last year Target’s limited-time collection of 70 items with FAO Schwarz was a huge hit with guests, so this year we’re upping the inspiration (and nostalgia) with an exclusive assortment of over 120 toys across all toy categories,” Target noted in a statement.
The collection, which includes plush toys, STEM sets and a ride-on train, includes 50 toys under $20. To celebrate FAO Schwarz’s 160th anniversary, the line also features a capsule collection of classic FAO toys (all under $25), including a Hot Wheels collector’s set and UNO card game. Most items will be available from October 1st but, according to Target, there will be other exclusive products throughout the holiday season.
“We are incredibly thrilled to partner exclusively with Target after forging such a successful relationship together over the past two years,” said David Niggli, Director of Merchandising, FAO Schwarz. “FAO Schwarz has been celebrating the wonders of childhood and bringing wonder and discovery to all children – and the child in all of us – for 160 years, and now families across the United States can enjoy the experience. at their local Target store.”
New this year to the CAM/Target experience will be a dedicated CAM Schwarz section featuring live toy demos throughout the holiday season. And, starting in October, shoppers will be able to pick up some of Target’s “Top Toys” at a pop-up store inside FAO Schwarz’s iconic NYC flagship store at Rockefeller Center.
“Stay tuned for more – it’s just the start of a wonderful holiday season,” the outlet announced in a press release.
Here is an overview of the full list of targets:
- Harper Iman Ashton doll – Target Exclusive
- Rainbow High Shadow High 4 Pack – Target Exclusive
- Baby Alive’s Princess Ellie is growing up! Doll
- Cry Babies First Emotions Dreamy / Cry Babies First Emotions Jassy
- Gabby’s Purrfect Dollhouse
- Mermaze Mermaidz Winter Waves Color Changing Mermaid Fashion Dolls
- What is down
- Bluey Ultimate Lights & Sounds Playhouse with Lucky – Target Exclusive
- Barbie Vacation Home – Target Exclusive
- LEGO Black Panther: Wakanda Forever – Target Exclusive
- Cocomelon Convertible Fire Truck – Target Exclusive
- Melissa & Doug have fun at the fair! Game Center play tent – Target Exclusive
- LEGO Harry Potter The Howling Shack and Whomping Willow – Target Exclusive
- LOL Surprise Sunshine Gurl & Moonlight BB Mega Family Pack – Target Exclusive
- Magic Mixies Magic Crystal Ball – Target Exclusive
- Tonies Peppa Pig Toniebox Starter Set – Target Exclusive
- Animal Planet Deep Sea Shark Adventure Playset – Target Exclusive
- Imaginext Jurassic World: Dominion Mega Stomp & Rumble Giga Dinosaur
- MEGA Pokémon Motion Pikachu Mechanized Building Set – 1092 Piece
- LOL Surprise OMG Fashion Show Mega Runway Extreme Surprise Playset
- World of Black Panther PPE: Wakanda Forever Dolls
- Got2Glow Baby Fairy Finder
- Play-Doh Kitchen Creations Ultimate Ice Cream Truck Playset
- Studio Pixobitz
- Spidey and his amazing friends Spider Crawl-R 2-in-1 Deluxe HQ Playset
- Star Wars L0-LA59 (Lola) Animatronic Edition
- LEGO Friends Olivia Space Academy
- OSMO Creative Starter Kit – Target Exclusive
- FAO Schwarz Makeup Mirror Set – Target Exclusive
- FAO Schwarz Style Runway 4-Sided Fashion Show Playset – Target Exclusive
- Our Generation Hair Salon Playset
- PAW Patrol Cat Pack Playset – Target Exclusive
- Fisher-Price DJ Bouncin’ Beats Interactive Musical Learning Toy
- Kinetic Sand Swirl N’ Surprise
- 5 Surprise Disney Store Mini Brands Toy Store Playset
- PAW Patrol Big Truck Pups Truck Stop Headquarters Transforming Playset
- Cool Maker Stitch ‘N Style Fashion Studio Sewing Machine
- LEGO Succulents – Target Exclusive
- FAO Schwarz Train ride – Target Exclusive
- Hot Wheels Mario Kart Rainbow Road Raceway Track Set
- Target Toy Shopping Cart – Target Exclusive
- Monster Jam Monster Garage Playset
- NERF Elite 2.0 Motoblitz CS 10 Blaster
- Pop It Pro
- Chuckle and Roar Mini Golf Game – Target Exclusive
- Yahtzee Frenzy – Target Exclusive
- hand to hand wombat
- Jurassic World: Dominion Epic Battle Pack Figure Set – Target Exclusive
- Beyblade Burst QuadDrive Collision Nebula Battle Set – Target Exclusive
- Bakugan Genesis Collection Bundle
- Legends of Akedo Powerstorm Triple Strike Tag Team Arena
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