Maui Hotels Continue to Have Highest Rates and Lowest Occupancy

A view of the Ritz-Carlton Maui, Kapalua is shrouded in tree branches in November 2021. The Maui News/MATTHEW THAYER photo

Maui County in October again led the way with the highest average daily hotel room rates and revenue per available room, but had the lowest occupancy rate of any county, according to the recent Hawaii hotel performance report.

Last month, the average daily rate for a hotel room in Maui County was $528, up 7.8% from October 2021 and 56.4% from October 2019 before the pandemic.

Revenue per available room was $344, up 15.5% from 2021 and 33.4% from 2019.

The county’s occupancy rate was 65.1%, up 4.4 percentage points from 2021 but down 11.2 percentage points from 2019.

While Maui County’s revenue and room rates have led the state this year, the county has lagged other islands in occupancy.

Last month, all other counties reported occupancy rates above 70%. The highest was Kauai at 78.7%, followed by the island of Hawaii at 75.1% and Oahu at 73.2%.

Overall, in October, revenue per available room statewide was $243, up 43.8% from October 2021 and 20% from October 2019, according to the report released by the Hawaii Tourism Authority and released on Monday. The average daily rate was $338, up 9.6% from last year and 32.4% from 2019.

Last month, the statewide occupancy rate was 72%, 17.2 percentage points ahead of last year, but down 7.5 percentage points from 2019.

Wailea hotels again led the state in average daily room rates with $829.87, though that’s about $200 less than the peak of over $1,000 seen earlier this year. October rates were 24.6% higher than last year and 65.9% higher than 2019.

Revenue per available room was $447.56, up 18.7% from 2021 and 1.2% from 2019.

But the occupancy rate was at 53.9%, down 2.7 percentage points from 2021 and 34.5 percentage points from 2019.

In the Lahaina/Kaanapali/Kapalua area, the average daily rate was $472.20, up 12.4% from 2021 and 63.1% from 2019.

Revenue per available room was $324.41, up 23.8% from 2021 and 51.5% from 2019.

Occupancy in October on the West Side was 68.7%, up 6.3 percentage points from 2021 and down 5.3 percentage points from 2019.

Other hotels in Maui County saw average daily room rates at $601.71, up 4.3% from 2021 and 52.8% from 2019.

Revenue per available room was $366.74, up 7.9% from 2021 and 17.3% from 2019.

Occupancy was 61%, up 2 percentage points from 2021 but down 18.5 percentage points from 2019.

In a separate Hawaii vacation rental report in October, the State Department of Business, Economic Development and Tourism said Maui County had the largest supply of vacation rentals of the four counties with 211. 900 unit nights available. This figure was up 2.9% from October 2021, but down 34.5% from pre-pandemic levels in October 2019.

Unit demand was 134,900 unit nights, an increase of 4.4% compared to 2021, but a decrease of 47.2% compared to 2019. This resulted in an occupancy rate of 63, 7% in October, up 0.9 percentage points from 2021, but down 15.3 percentage points from 2019.

Average daily rates for vacation rentals in Maui County in October were $343, an increase of 25.8% from 2021 and 53% from 2019.

Statewide, total monthly vacation rental supply in October was 650,400 room nights, while monthly demand was 376,700 room nights. The average monthly housing occupancy rate was 57.9%.

* Melissa Tanji can be reached at

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