Hyatt’s new all-inclusive collection will debut in Bulgaria with plans for five all-inclusive resorts

CHICAGO – Hyatt Hotels Corporation (NYSE:H) today announced plans to expand Hyatt’s Inclusive Collection – a new global portfolio of distinct luxury all-inclusive resort brands – with five all-inclusive resorts in Bulgaria. Less than a year after acquiring Apple Leisure Group, a leading resort brand management platform, Hyatt continues to strengthen its leadership position in the luxury all-inclusive category. The planned expansion further demonstrates the strength and reputation of Hyatt’s all-inclusive brands as they expand into new markets outside of the Americas to appeal to diverse groups of travelers seeking immersive all-inclusive experiences.

Scheduled to open in 2023 and 2024, the all-inclusive resorts will be managed by Terra Tour Service EOOD and are expected to rename to Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts brands. to major renovations. The planned addition of the five resorts represents the latest step in Hyatt’s intentional global brand expansion and will mark the Inclusive Collection’s entry into a third European country, following the brand’s existing presence in Spain and Greece. .

“The planned addition of these new properties adds to the considerable momentum of our brands in European destinations,” said Jaime de la Mata, SVP of Business Development for EAME at ALG. “These five separate resorts will extend our brands to make it the largest leisure destination on the Black Sea, which has become hugely popular with travelers from key markets such as the UK, Germany and the Czech Republic.” For more information, visit

Located in Sunny Beach and Obzor along the Bulgarian Black Sea Coast, the five all-inclusive resorts will enjoy a prime location on the Black Sea, combining Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts. branded experiences to one of Europe’s top beach destinations.

Following renovations, four of the properties are set to open under their new brands in the summer of 2023, with the fifth complex set to open in 2024. The properties include:

  1. Secrets Resort & Spa – Located in the Sunny Beach area, the 335-room resort will continue to operate as an adults-only hotel following a rebranding and renovation project.
  2. Dreams Resort & Spa – Located next to Secrets Resort & Spa, the 597-room property will cater to the upscale family segment.
  3. AluaSun – The 191-room hotel, located in the peaceful seaside town of Obzor, will offer an all-inclusive product with superb outdoor facilities.
  4. Alua Resort – Also located in Obzor, the resort will offer 318 rooms and an ideal environment for families, couples and groups looking for a vacation in a relaxed and exclusive atmosphere.
  5. Breathless Resort & Spa – Located in central Sunny Beach, the 395-room resort will reopen as part of an extensive renovation project that is expected to be completed in 2024.

“We are delighted to help bring Hyatt’s Inclusive Collection brands to Bulgaria and further position the Black Sea Coast as an attractive vacation destination with ever-increasing popularity. This also represents an opportunity to showcase superior product quality. all-inclusive to the discerning traveler. We are pleased to be working with a knowledgeable and innovative collaborator to support the further development of our properties in the country,” said Lachezar Todorov, CEO of Terra Tour Service EOOD.

“Terra Tour Service and Hyatt have been working together successfully since the opening of Hyatt Regency Sofia in 2020. We are delighted to work with them on the conversion of these five distinct Black Sea properties and to offer the Inclusive Collection to guests, World of Hyatt members and guests,” said Takuya Aoyama, vice president of development, EAME, Hyatt. “We are convinced that this new chapter in our relationship will help to further strengthen Bulgaria’s position as a quality holiday destination.”

World of Hyatt members can now enjoy program benefits, including earning and redeeming points, at the Inclusive Collection’s must-see resorts in destinations including Mexico, Costa Rica, Colombia and the Caribbean. Inclusive Collection resorts in Europe are expected to begin participating in World of Hyatt by the end of the year.

To learn more about all-inclusive brands joining World of Hyatt and how guests and members can start earning and redeeming points at participating resorts of these all-inclusive brands, visit newbrands.

The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates. The term “ALG” is used in this release for convenience to refer to Apple Leisure Group and/or one or more of its subsidiaries, which collectively provide sales, marketing and brand management services to the resort and hotel brands. hotels; hotel and resort membership program; leisure travel and destination management services; and technology solutions to travel agents and suppliers.

About Terra Tour Service EOOD

Terra Tour Service was established in 1992 in Bulgaria. With eight hotels and resorts, ranging from three to five stars and more than 2,500 units, operated under internationally renowned hotel brands, the company is one of the largest in this sector in the Bulgarian market. The company also owns and operates an 18-hole, 72-par golf course and several game reserves across the country. To learn more about Terra Tour Service EOOD, visit

About Hyatt Hotels Corporation

Hyatt Hotels Corporation, headquartered in Chicago, is a leading global hospitality company driven by its purpose: to care for people so they can be their best. As of March 31, 2022, the company’s portfolio included more than 1,150 hotels and all-inclusive properties in 71 countries on six continents. The Company’s offering includes Park Hyatt®, Miraval®, Grand Hyatt®, Alila®, Andaz®, The Unbound Collection by Hyatt®, Destination by Hyatt™, Hyatt Regency®, Hyatt®, Hyatt Ziva™, Hyatt Zilara™ , Thompson Hotels®, Hyatt Centric®, Caption by Hyatt, JdV by Hyatt™, Hyatt House®, Hyatt Place®, UrCove and Hyatt Residence Club®, as well as AMR™ Collection hotel and resort brands, including including Secrets® Resorts & Spas, Dreams® Resorts & Spas, Breathless Resorts & Spas®, Zoëtry® Wellness & Spa Resorts, Vivid Hotels & Resorts®, Alua Hotels & Resorts® and Sunscape® Resorts & Spas. The Company’s subsidiaries operate the World of Hyatt® loyalty program, ALG Vacations®, Unlimited Vacation Club®, Amstar DMC destination management services and Trisept Solutions® technology services. For more information, visit

Robert Martinez
Apple Entertainment Group
+1 312 780 5447

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