A successful hotel is something to be proud of. Bringing a hotel to a place where it is profitable and successful takes hard work and careful thought. Hotels impact the lives of guests like few other businesses do. Hoteliers must pay particular attention to ensuring that their hotel experience has a positive impact on the guest.
The guest experience is at the heart of most elements related to the success of a hotel. A hotel may have a prime location and top-notch amenities, but if guests find your hotel frustrating or disappointing, it will never thrive.
It is difficult to pin down the main qualities of a successful hotel. We were able to identify five categories that hoteliers need to pay particular attention to if they want to be successful.
One – Location
Location, location, location! It’s a term commonly used in real estate, but it applies just as well to hotels. When traveling, customers usually look for a specific area to stay. Investing in hotels near popular tourist attractions is a smart business decision.
However, what if your hotel is not near major tourist attractions? You’re not doomed, just more innovative marketing is all it takes. Each region has particular qualities and attractions. If your hotel is in an area less frequented by travelers, you’ll want to promote your location on your website.
You must provide photos and descriptions of local gems. Whether your area has great local restaurants, a unique art scene, or unparalleled vantage points, these seemingly insignificant details can sway customers to choose your location.
Two – Reviews
In today’s internet-dominated world, online reviews have a serious impact on a hotel’s success. Although traditional travel and food reviews still exist, the internet has made it possible for anyone to become an amateur reviewer with few requirements.
The invention of online review platforms allows consumers to freely share honest feedback with each other. One or two bad reviews might be taken as a fluke, but a hotel that consistently has negative reviews will deter interested travelers.
As a hotelier, you want to avoid consistently negative reviews. This is why savvy hoteliers constantly monitor their e-reputation. When a hotel receives one or two negative reviews that cite a certain issue or concern, this should be taken as a signal to address the issue at hand.
Ignoring your online reviews is one of the most damaging actions you can take in the hospitality industry. From hotels to restaurants and bars, reviews are how travelers choose where to spend their money. Hotels that ensure overwhelmingly positive online reviews are present will receive more business.
Three – Alignment with Customer Demographics
The more a hotel can target its branding and advertising, the more bookings it will get. You can advertise all you want, but if it doesn’t reach the right audience, it’s a waste. This is why it is extremely important for hoteliers to identify and target their typical clientele.
A hotel located on a popular spring break beach will have a very different typical demographic than a hotel attached to a business convention center. So, hoteliers should look at their demographics to attract the right people.
Achieving this includes fine-tuning your online marketing to reach the right groups. Once that’s done, it’s important for your hotel to advertise special offers and features that matter to your demographic.
For example, a hotel that attracts a lot of families might offer discounted prices at a nearby amusement park for a limited time. Overall, the more a hotel can tailor its offerings to its demographics, the stronger the business will become.
Four – Innovative on-site experiences
As mentioned earlier, guest experience is key to receiving the surge in bookings and rave reviews that every hotelier desires. Good examples of innovative, experience-focused hotels are those owned by Disney.
Disney Resorts in Florida offer one-of-a-kind experiences like exclusive ferry rides, character-themed rooms, and even on-site safari parks. Now, of course, not all hotels have a Disney budget. However, hoteliers can learn a lot from this approach.
When a hotel offers innovative and fun on-site experiences, a guest can easily stay at the hotel all day and feel like they’ve made good use of their day. Depending on demographics, a hotel may offer different experiences to cater to various groups.
For example, a hotel that hosts a lot of young adults can build on their experiences. To exceed young adult expectations, hotels may offer on-site clubs and/or bars, theme nights, karaoke contests, nearby nightlife packages, adult-only pool hours, and more. .
The more a hotel can show its guests that it understands their desires, the more business the hotel will win.
Five – Hotel technology and online advertising
Technology, on the whole, is an integral part of a successful hotel marketing strategy. Hotel technology spans a wide range of applications – from PMS for property functions to web-based booking engines, hoteliers today have a strong belt of software tools that help them run their hotels more efficiently and increase their income.
When hoteliers use technology to streamline their operations, they don’t just optimize the back-end of the business. These technologies also have a positive impact on the customer experience. Using hotel technology, such as a property management system, makes the hotel check-in and check-out experience much smoother for guests.
Additionally, apps that connect to the cloud allow guests to check in remotely or access online maps of attractions around your property. Implementing hotel technology is a win-win solution for hoteliers and their guests.
On the marketing and sales front, it is unwise for hoteliers to overlook the effectiveness of targeted online advertising. In today’s world, people are online all day, for work and pleasure. If hoteliers want to find new business, it makes sense to let technology do the heavy lifting.
Investing in technology for real estate operations and advertising will pay off tenfold in no time.
These five qualities are an overview of the key categories in which successful hotels excel. Every hotel is unique, so it is always important that hoteliers make their business decisions based on their hotel and their clientele.
However, regardless of the specifics, the above qualities are factors that will positively affect any hospitality business. I hope you can find ways to implement what you’ve learned here to maximize your hotel’s revenue and bring more positive attention to your hotel.
Hotelogix editorial staff
Hotelogix’s team of researchers and writers are constantly innovating to share the latest trends in the travel and hospitality industry. Do you have suggestions ? Write to us on [email protected]
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